This course will define the opportunities for green building product manufacturers to improve the design, construction, and operation of buildings.

The course will review how products are marketed to designers and consumers, including information on valid product claims and greenwashing. Existing green building product directories, labels, and certification systems, and product life cycle assessment will be explored in detail. An overview of LEED credits, referenced standards, and documentation requirements will be provided.

Resources for evaluating organizational sustainability will be provided. The attendee will review case studies from other companies’ forays into improving their product lines, operational procedures, and sustainability commitments.

Course Topics Addressed:

• Green building marketplace and opportunity
• Product-related LEED credits, referenced standards, and documentation details
• Marketing: product claims and greenwashing
• Green building product directories, labels, and certification systems
• Evaluating organizational sustainability
• Life cycle assessment
• Manufacturing lessons learned: problems, pitfalls, and success stories

*NOTE: A basic knowledge of the LEED Rating system is recommended
  to complete this course.